You and your key people have always been your best sales asset. The more your prospect knows you, as a real person, the higher your chances of winning the work. That has always been true, and it matters more now than it ever has.
Your buyers have far more information available to them than ever, and less reason to trust any of it. Credentials are easy to claim, expertise is easy to imitate, and polish is free. The one thing nobody can generate is you.
In this webinar, we walk through the video-based approach we recommend: the Agency New Business System. You will see how one two-hour interview a month becomes a full month of marketing across LinkedIn, YouTube, email, and your own site. You’ll learn how to close the gap between MQLs and SQLs with twice-monthly pipeline reviews, where the companies that engage with your marketing become actual sales conversations.
We cover:
- Why your marketing isn’t working as hard as it used to, and what changed about how agency buyers decide
- Why video is the medium that can best scale the experience of meeting YOU, and the two or three other people who actually close your business
- How one two-hour recording session becomes a month of multimedia marketing across LinkedIn, YouTube, email, and your site
- The single most critical stage of agency new business, how most agencies get it very wrong, and how to solve it
Ready to see where AI pays off in your own firm?
Our audit opens with a paid investigation and a dollar-figure roadmap.