When it comes to AI, most agencies are somewhere between curious and overwhelmed. We were too — until we spent three years rebuilding our entire operation around AI. We know what works because we built it for ourselves first. Now we help other agencies do the same.
1995
When we first did this — making incomprehensible technology practical for agencies. Back then it was websites. Go figure.
3
Years we spent rebuilding our own operation before offering this to anyone else
Now
We know exactly how we got here. We're ready to show you the same path.
Our Story
1995
The web arrives. Agencies are terrified. We become the firm that makes it make sense.
2005
Content strategy emerges. The internet isn't a brochure. New thinking, new playbooks — we write them.
2015
Marketing automation matures. CRM, lead nurture, data-driven everything. We guide the transition.
2025
AI changes everything. Again. We started in January 2023 — before most people had heard of ChatGPT. Three years of rebuilding Newfangled from the inside out before we said a word about it. Newfangled Frontier is what we learned.
What's Possible
Most agencies don't know what AI can actually do.
These aren't products for sale. They're examples of what we've built and run inside our own firm — across systems, processes, and perspectives. Every one of them started as a problem we had ourselves.
🧠
Client Knowledge Agent
An AI that knows your accounts — their history, context, preferences, and current status — across Slack, Google Drive, and your project management system. Every meeting, every deliverable, every decision. Institutional memory that never forgets any of it.
Live Tool
📈
Business Intelligence
An AI that understands your finances better than most people inside the firm do. Profitability by client, by project, by person. Profit leak surfaced before it compounds. Recommendations made proactively, not after the fact.
Live Tool
📋
Client Report Generator
Pulls data across analytics, paid media, and project management systems, writes the narrative, and produces a branded weekly report. What used to take four hours takes twenty minutes.
Live Tool
🚀
Campaign Builder
End-to-end campaign architecture from strategy through launch. Builds the brief, the calendar, the assets, and the tracking plan. What used to take a week takes a day.
Live Tool
✍️
Content Production System
From topic ideation through finished draft — with built-in anti-AI quality filters, brand voice calibration, and multi-format output. Content that sounds like a person, because we've specifically engineered it not to sound like AI.
Live Tool
📊
Paid Media Intelligence
AI-powered cross-platform analysis across Google, Meta, LinkedIn, and Bing. Surfaces anomalies, interprets performance, and generates campaign recommendations — without the manual pull-and-pivot cycle.
Live Tool
🎯
Brand Asset Generator
Social ads, display ads, email headers, and visual marketing assets — produced at production quality from a brief. Renders to final files at 2× resolution, platform-spec compliant, same day.
Live Tool
📧
Email Campaign Automation
AI-assisted campaign management connected to your email platform. Drafts, analyzes performance, recommends optimizations — with direct deployment capability into your existing system.
Live Tool
⚙️
Custom Agent Development
When your workflow doesn't fit a packaged tool, we build one. Scoped from the audit findings, priced fixed, delivered to spec. Your specific process — automated.
Custom Build
The audit tells you which of these — or what combination — would move the needle fastest for your specific firm. That's always where we start.
Services
Four ways we work together.
Everything starts with the Frontier Audit — an engagement that maps your firm's AI opportunity and produces a concrete roadmap. From there, you choose.
01
The Frontier Audit
We spend one month inside your firm — examining your systems, workflows, financials, and how your departments actually operate. We come back with the specific opportunities where AI can save real money and do real work better. Immediately. You own the findings regardless of what comes next.
Fixed FeeDiscoveryImmediate ROI
02
Frontier Foundations
The core systems, processes, and perspectives agencies need to have in place to run a thriving AI-first practice. Built and proven inside our own firm. Licensed monthly, maintained and updated as the technology evolves. When the frontier moves, your foundation moves with it.
SystemsProcessesPerspectives
03
Custom Development
When an off-the-shelf tool won't do it, we build. Our team has built sophisticated AI agents, multi-system integrations, and automated workflows for our own operation — now we build them for yours. Fixed-price, clearly scoped from the audit findings, delivered to spec.
Fixed PriceCustom BuiltAudit-Scoped
04
Frontier Retainer
The frontier doesn't stop moving. As new tools emerge — and they will keep emerging — you want a partner who already understands them, has tested them, and knows what they mean for a firm like yours. That's what we've done for decades. That's what the Frontier Retainer continues.
Ongoing AdvisoryFuture-ProofMonthly
The Frontier Audit
We find the money. You decide what to do with it.
Most AI engagements start with a pitch. Ours starts with a paid investigation. We go deep into your firm and come back with specific, priced, actionable opportunities — not a deck full of possibilities.
What does a Frontier Audit find?
We look at your systems, your time, and your money. Then we show you exactly where AI creates real savings. These are examples of the kinds of opportunities we may identify, based on a 30-person agency.
Most agencies have senior strategists, directors, and account leads spending half their week on tasks that don't require their judgment. Assembling reports, prepping decks, pulling data, drafting first versions. The expertise is there, but it's buried under production work. These opportunities free your most experienced people to do the thinking and relationship work that actually moves accounts forward.
Opportunity AreaExample Monthly Savings
Client reporting, from data to narrative
AI pulls performance data from analytics, ad platforms, and email tools, then writes the narrative. The tables and the story. Your AM reviews and adds strategic color in 20 minutes instead of building from scratch in 5 hours.
$2,250/mo
~15 hrs saved
Client meeting prep on autopilot
Before any client meeting, AI assembles recent project activity, performance highlights, open items, and recent communications into a structured brief. Your strategist walks in informed instead of spending 2 hours prepping.
$1,500/mo
~10 hrs saved
Proposal and pitch development
AI researches the prospect, pulls relevant case studies from your archive, and drafts a proposal specific to their situation. Review-ready in hours, not days. You respond while you're still top of mind.
$2,250/mo
~15 hrs saved
Research and competitive analysis
Competitive audits, content analysis, positioning reviews. Work that currently takes a strategist 1-2 days per project gets compressed to hours, with AI handling the gathering and initial synthesis.
$1,500/mo
~10 hrs saved
Prospect research and intelligence
Before you even decide to pitch, AI builds a brief on the prospect. Who runs the company, what they've been up to, where they're vulnerable competitively, and what's likely keeping them up at night. The homework that takes a senior BD person half a day becomes a 15-minute read.
$1,200/mo
~8 hrs saved
Example Monthly Savings$8,700/mo
Agency profitability rarely dies in one big moment. It erodes slowly. A retainer that crept past scope three months ago. A service line that's been underpriced since the last rate increase. A project that went over budget but nobody caught it until invoicing. AI connected to your time tracking and financial systems can watch for these patterns continuously. Every week, without anyone remembering to check a spreadsheet.
Opportunity AreaExample Monthly Savings
Scope creep caught before it compounds
AI monitors hours against budgets across all active projects and alerts when a project is trending over. Early enough to have the conversation while there's still room to adjust. Catching two overages per month at $2,000 each pays for the entire system.
$2,500/mo
revenue recovered
Profitability analysis by client and service line
Which clients are actually profitable when you factor in unbilled revision cycles? What's the real effective rate by service line after scope creep? AI connected to your time tracking and billing answers these conversationally. And it alerts leadership when a client's margin drops below your threshold, every month, so you find out in February instead of December.
$1,500/mo
revenue recovered
Utilization visibility without the spreadsheet
Real-time team utilization pulled directly from your PM and time tracking tools. Ask in plain language: "Who has capacity next week?" And when someone sustains low utilization for two weeks or runs hot long enough to risk burnout, the system flags it. No ops person maintaining a spreadsheet.
$1,200/mo
~8 hrs saved
Cross-platform media intelligence
Unified view across Google, Meta, LinkedIn, and Bing with anomaly detection. "Client X's CPA spiked 40% on Google while Meta held steady." That points to a landing page, not the media buy. The kind of insight your team would miss in siloed platform views.
$900/mo
~6 hrs saved
Example Monthly Savings$6,100/mo
Most agencies hit a ceiling where growth means hiring, and hiring means risk. The alternative: getting more throughput from the team you already have. When AI handles the first 80% of production work (drafts, variants, platform deployment) and your people handle the 20% that requires taste and client knowledge, the math on what a team of 30 can deliver changes fundamentally.
Opportunity AreaExample Monthly Savings
Content production with review-ready first drafts
Topic research through finished draft, with brand voice enforcement and quality controls that catch AI-sounding patterns before a human sees it. Your writers review and sharpen instead of starting from scratch. Same team, 2-3x the output.
$2,250/mo
~15 hrs saved
Campaign assets from strategy to full set
From approved strategy to emails, social variants, ad copy, and landing page content. Consistent messaging, version tracking, everything in one place. A week of production work becomes a day of review.
$2,250/mo
~15 hrs saved
Email campaign management
AI connected to your email platform drafts campaigns, analyzes performance, and recommends optimizations. Performance analysis that used to require CSV exports happens in conversation.
$900/mo
~6 hrs saved
Visual assets, on-brand, same day
Social graphics, display ads, email headers, and presentation visuals. Produced to spec from a brief, rendered at production quality, platform-compliant. No designer routing, no 3-day turnaround for a LinkedIn image.
$750/mo
~5 hrs saved
Proactive portfolio monitoring
AI watches analytics, ad platforms, and email metrics across your client portfolio and surfaces anomalies before anyone asks. Problems caught Tuesday instead of discovered in Friday's report. Or worse, by the client.
$1,200/mo
~8 hrs saved
Example Monthly Savings$7,350/mo
Every agency has lost an account person and watched three years of client context disappear with them. Every agency has onboarded someone new and watched them spend weeks asking questions that have already been answered in Slack threads nobody can find. When AI has access to your communication, project management, and document tools, that knowledge becomes persistent. It stays when people leave. It's available to anyone who needs it, instantly.
Opportunity AreaExample Monthly Savings
Client context that's always accessible
With AI connected to your Slack, project management, and shared docs, any team member can get full context on any account in seconds. No more "ask Sarah, she was on that account."
$1,200/mo
~8 hrs saved
New hire ramp time cut to days
New team members ask the AI about account history, brand guidelines, past campaigns, and client preferences instead of pestering three colleagues who each only partially remember.
$900/mo
~6 hrs saved
Account transition continuity
When an AM leaves, the new AM has access to every decision, deliverable, and piece of client feedback from the entire relationship. The client never feels the gap.
$1,500/mo
risk mitigation
Example Monthly Savings$3,600/mo
Real numbers. Real decisions. No faith required.
Most engagements in this industry ask you to trust that results are coming. The Frontier Audit is different. It delivers a concrete answer to a concrete question: where is AI going to have an immediate, measurable impact in your specific firm? No speculation. No generic frameworks. A specific roadmap, built from your systems and your reality, with dollar figures attached.
After the audit, you own the findings. License tools we've already built, hire us for custom work, take the roadmap to another vendor, or implement it yourself. No lock-in.
1
Systems inventory
We map the tools, platforms, and workflows that matter most to how your firm operates — from your CRM to how your team communicates and delivers work.
2
Time and cost mapping
We understand exactly where your people are spending their hours and what those hours cost — by role, by task, by department.
3
Opportunity identification
We match your specific workflows against tools we've already built and solutions we know work — not theoretical possibilities.
4
Roadmap delivery
A prioritized plan with dollar estimates, build-vs-license recommendations, and a clear implementation sequence. You own it.
Pricing
Transparent. Fixed. No surprises.
Everything starts with the Frontier Audit — a four-week paid investigation that produces a dollar-quantified roadmap.
Frontier Audit
$10,000
Discounts apply for existing clients.
Full systems and workflow inventory
Time and cost mapping by role
Prioritized AI opportunity analysis
Build-vs-license recommendations
Phased implementation roadmap
Dollar estimates for every opportunity
You own the findings regardless of what comes next.
Frontier Foundations
From $10,000
$5,000 audit credit applied at start Scaled by firm size and scope
The core systems, processes, and perspectives agencies need for a thriving AI-first practice
Configured for your firm and clients
Continuous updates as AI evolves
We maintain and improve
Cancel anytime — you own your data
$5,000 of your audit payment applies to your first month
Custom Applications
Fixed Price
Talk to us about the bespoke project that's on your mind. We know it's there.
What the savings look like in practice.
Account Manager
Weekly client report
Before: 4–6 hours per report
After: 20 minutes of review — saving 4+ hours weekly
Business Development
New business proposal
Before: 2 days start to finish
After: 2 hours start to finish — saving a day and a half per proposal
Media Buyer
Cross-platform analysis
Before: Half a day pulling CSVs
After: Ask it in plain English — saving half a day per analysis
Get Started
The firms figuring this out right now will be impossible to catch.
We have worked with agencies for thirty years. We know how you operate, how you think, and what you're afraid of. This is not a pitch. This is a practical offer from people who have done the work.
We will respond within one business day. No automated sequences, no sales hand-offs. You'll hear from someone who can actually answer your questions.
Your information is shared only with the Newfangled team. We don't do automated follow-up sequences.